Squier has a deep-rooted history dating back to the 1800s when founders Jerome Bonaparte Squier and Victor Carroll Squier were renowned American violin makers. They began producing hand-made violin strings and later expanded to other stringed instruments. The collaboration between Squier and Fender started when V.C. Squier Company supplied strings for Fender's first electric guitars. Fender eventually acquired Squier in 1965 and rebranded the strings under the Fender name.

The 1980s saw Fender reintroduce the Squier name for their Japanese-made guitar line. Squier electric guitars and basses emerged, providing affordable options for iconic models like Squier Stratocasters, Telecasters, and Jaguars. Squier instruments have become a valued addition to many musicians collections in their own right.

Squier boasts an array of series like Classic Vibe, Deluxe Hot Rails, Vintage Modified, and Bullet and Affinity lines, offering a variety of options for fans of Strats, Teles, Jazzmasters, and basses. Squier also has models based on Fender Custom Shop designs for renowned artists. These reliable, high-quality guitars have become a popular choice for musicians, whether they're seeking a starter instrument, a specialty guitar, or a reliable touring guitar.