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More about Fender

The Beginning of Fender Guitars

Since the dawn of the Electric guitar, there have been few names more synonymous with the instrument than Fender Guitars. A gold standard for guitarists everywhere, Fender got its start in Fullerton, California when Leo Fender managed to design a simple yet effective solid body design. Those epic designs, mixed with the innovative manufacturing process led to an explosion of guitars on the scene. First came the Telecaster in 1951. Soon after in the same year, Fender went on to revolutionize the upright bass that musicians were becoming weary of, and introduced the Precision Bass while continuing to innovate and cater to a new class of musicians, the Electric Bassist. This was followed closely by the Stratocaster in 1954, and these Fender guitars set the stage for the start of a revolution that spawned everything we love about guitars today.

Fender Guitars now, and into the Future

Fast forward over 70 years and Fender Guitars still gleams as a dominating force in the guitar world. The Fender Stratocaster, and Fender Telecaster, among others, are recognizable by millions around the globe. With Series like the American Original, Fender is proving that it plans to stay at the forefront of design and playability. As guitar nerds, we are happy to have access to the entire Fender guitar line and would love to help you pick your next guitar!

With the huge success of the Fender Guitars, Fender is no stranger to a long line of other musical solutions. As authorized Fender dealers, we offer a variety of Fender products, including guitars, amplifiers, effect pedals, folk instruments & accessories.


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