More about Alexander Pedals
Alexander Pedals, an effects pedal brand based in Garner, North Carolina, stands out in the music industry for its commitment to quality craftsmanship and philanthropy. Each meticulously designed and hand-crafted pedal showcases the brand's dedication to achieving sonic perfection. The unique sounds produced by Alexander Pedals resonate with musicians, providing instantly familiar tones that are distinct and unparalleled.
At the heart of Alexander Pedals is its founder, Matthew Farrow, who collaborates with a team of trusted players, builders, and friends. Matthew's extensive experience in building guitar pedals dates back to the late 1990s, when he first started with Pharaoh Amplifiers and later transitioned to Disaster Area Designs. Over the years, he has become a key player in the development of some of the most innovative effects units on the market, including collaborations with big-name brands he is discreetly unable to disclose.
But what truly sets Alexander Pedals apart from other boutique guitar effects pedal brands is its dual mission: to create exceptional tones and to make a positive impact on the world. From delays and reverbs, to drive pedals, the brand's focus on producing remarkable tones is evident in the passion and expertise poured into each product. Meanwhile, its commitment to doing good is showcased through its philanthropic endeavors.
In memory of Matthew's younger brother, Alex, who passed away from neuroblastoma in 1987, Alexander Pedals donates a portion of the profits from every pedal sold to charity. This includes sales made directly through Alexander Pedals or its authorized dealers. By supporting the fight to end childhood cancer, the brand aims to honor Alex's memory and make a meaningful difference in the lives of countless children and their families.