Gibson gives a behind the scenes look at the physical process of how a Gibson guitar is made as well as introducing the artisans who hand-craft these beloved instruments.
The famed Nashville, Tennesse factory has been making Gibson classics for generations with the same attention to detail.
The pinnacle of craftsmanship, the Gibson Custom luthiers mix cutting edge science and age old methods.
From its home in Bozeman, Montana, Gibson Acoustic recreates iconic Gibson Flattops alongside boundary pushing designs for guitarists worldwide.
Gibson’s Master Luthier Jim DeCola takes viewers on an in-depth look at the process of applying nitrocellulose lacquer finish inside the Gibson USA factory.
Brian Fallon discusses his fully custom Made 2 Measure ES-345 with all the bells and whistles.
Orville Gibson began production of mandolins and folk instruments in Kalamazoo, Michigan in 1902. Gibson's archtop electric manufacturing began during the golden age of jazz, big band, and swing in the 1930s. As the 1950s approached, the idea of a solid body guitar was unheard of and scoffed at in some leagues until guitarist Les Paul crafted the idea for a guitar with never-before-conceived tonal complexity and sustain. Gibson guitars paved the way through the next forty years of musical evolution, known for an indisputable sound, style, and total sonic landmark.
Gibson Guitars continue to be made in the United States, with different business units of the company providing guitar players of all tastes and backgrounds with the guitar for their vision. Gibson USA, located in Nashville, Tennessee, continues to push the envelope on how an iconic solidbody, semi hollowbody, or full hollow body instrument can be made today, while the Gibson Custom Shop fulfills the desires of the vintage-inspired player, or the players desiring upwards of a ground-up custom Gibson guitar through the Made 2 Measure program. All Gibson Acoustics are built by human hands in Bozeman, Montana.
Gibson guitars continue to be made in the United States in two locations: Nashville, Tennessee, and Bozeman, Montana. Both locations feature a full-line production facility as well as a Custom Shop for historic reissue and built-to-spec Made 2 Measure instruments. All Gibson Electrics (solidbody, semihollow, and full hollowbody) are made in Nashville, while all Gibson Acoustic models are produced in Bozeman. While the different locations and business units have varying specialties, all are dedicated to providing guitar players of all tastes and backgrounds the perfect platform for their vision, whether that’s pushing the envelope with the Modern Collection or staying true to roots with the Original Collection.